The Sbarter Team

Built by the Industry, for the Industry

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Sbarter is backed by a global team of top-tier talent from the gaming industry, blockchain, finance, and compliance. Collectively, they’ve held executive roles in companies like EA, Microsoft, Sony PlayStation, Sportradar, NetEnt, and Universal Music. Their combined experience is the foundation for a new gaming economy that is innovative, compliant and designed to scale.

Alessandro FRIED

Founder of BtoBet, now part of Aristocrat, Alessandro has over two decades of experience building scalable software solutions in the iGaming and payments industries. His focus on regulated ecosystems, transaction transparency, and business intelligence makes him a cornerstone of Sbarter’s strategic vision.

Dominique COR

Dominique’s leadership spans Electronic Arts, SEGA, and Vivendi, where he drove sales, brand partnerships, sponsorships, and community engagement for franchises like FIFA and Apex Legends. His experience in esports, player communities, and game monetization underpins Sbarter’s player-first and publisher-aligned positioning.

Philippe CARDON

Former VP of Sony PlayStation Europe, Philippe brings unmatched insight into console gaming, publisher relations, and global brand management. His understanding of licensing, consumer dynamics, and esports makes him vital to expanding Sbarter across diverse gaming formats.

Godwin SCHEMBRI

A blockchain and software veteran with over 25 years of experience, Godwin led the development of secure, cloud-native platforms in both finance and gaming. His background includes building token-based economies and cross-border payment systems, core elements in the Sbarter infrastructure.

Ulrich HARMUTH

Ulrich played a key role in corporate strategy and Mu0026A at Sportradar, one of the world’s leading sports data providers. Previously with EQT Partners, he brings a strong track record in scaling regulated tech platforms and managing investor-driven growth models, directly aligning with Sbarter’s decentralized financial structure.

Kazutoshi MIYAKE

Former COO of Sega Europe and President of Codemasters Japan, Kazutoshi brings unmatched insight into global game publishing, localization, and cross-cultural market expansion. As founder of Stride Asia Ltd., he has helped AAA publishers scale internationally. His leadership strengthens Sbarter’s growth strategy across Asia and beyond.

Scott JOHNSON

An expert in entertainment and gaming law, Scott has advised large publishers and platforms on compliance, intellectual property, and monetization strategies. His work bridges US and EU jurisdictions—crucial for Sbarter’s global legal structure.